It was almost a month ago that we read on the Los Angeles Times on fashion designer Heidi Merrick who inherited her keen fashion sense from her mum and dad. And so we did some homework and visited her online store – and we concluded that this could actually be one of the biggest discovery of the year. Heidi makes the most ultra feminine ready-to-wear dresses and jackets we have seen. We suppose they will catch on like wild fire in the fashion scene in months to come. Visit her online store at heidimerrick.com

This is so seductive.

Very inspirational camo dress