No no, Samsung is not venturing into the cosmetic business (yet!). This is the new concept for a hard drive designed for the ladies. I have to say that I really appreciate the design of the new Samsung hard drive. I’ve never seen a hard drive look so appealing! For a woman, there’s nothing more inconvenient than having to lug around another bag holding a hard drive, but with this option, it fits right in the purse or bag and blends right in. Black is great but hoping for pink color! Check out Engadget’s gleeful report.